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I subscribe to an awful lot of e-newsletters and e-marketing pieces. I am an email geek after all. What continues to amaze me is how bad most of them render through my preview pane.
As most of our clients have heard me say many times: HTML emails should be designed so that anyone who sees it through a preview pane with images blocked can still read the text, browse available links and know if images/video/audio are included.
This focus on content is particularly true when you’re distributing a New Media Release. Read the rest of this entry »
