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I subscribe to an awful lot of e-newsletters and e-marketing pieces.  I am an email geek after all.  What continues to amaze me is how bad most of them render through my preview pane. 

As most of our clients have heard me say many times: HTML emails should be designed so that anyone who sees it through a preview pane with images blocked can still read the text, browse available links and know if images/video/audio are included. 

This focus on content is particularly true when you’re distributing a New Media Release.   Read the rest of this entry »


Welcome to Release It!, PWR New Media's blog about press releases in the new media world. We will offer tips, insights and maybe an occasional good joke about maximizing New Media Releases so that journalists, bloggers and even consumers will appreciate your news. We look forward to hearing from you, so please pipe up.

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